V.G. Pubblicità is one of the players protagonist of the outdoor communication in Italy. It was founded in 1995 by Virginio Guastoni, prominent figure in the business, operating in it since ‘50s, starting as commercial and then in ‘80s as entrepreneur and innovator. Became famous with backlit posters, a revolution for the time, and then dedicating to big size posters, with the creation of VG Pubblicità, of which it has to be mentioned the complete coverage of the ‘Milan State’s Railways Skyscraper’ and first plant on the water at Navigli. V.G. Pubblicità in the last decade has been the pillar of a group counting dozens of thousands of installations in all Italy, and today is leader of Digital Out Of Home, and reference for the market in the ability to bond contents-events-communication, and protagonist in the hot spots with iconic installations.
What’s our challenge? To turn millions of contacts into millions of emotions every day.